YouTube's Most-Watched Commercials of 2011

[ via Business Insider ] 21 Dec

One of the great things about Top 10 advertising lists that are based on what consumers actually watched, as opposed to the lazy judgments of know-nothing critics, is how surprising they are.

Forced to guess ahead of time, you might think that Apple's first ad for the iPhone 4S featuring Siri would have been one of the top YouTube ads of the year -- but it's waaaay down the list. Even Smartwater's contrived Jennifer Aniston viral video beat Apple.

So here they are, the most-watched YouTube ads of 2011. The entry point was 4.3 million views.

T-Mobile "Royal Wedding"

• Adidas D Rose: adiZero Rose 2: "The Bull"
• Samsung: "Unleash Your Fingers" 
• Apple: "Introducing Siri on iPhone 4S" 
• Old Spice: "Scent Vacation" 
• Hot Wheels: "The Yellow Driver's World Record Jump" 
• Smartwater: "Jennifer Aniston Goes Viral" 
• DC Shoes: "Ken Block's Gymkhana Four; the Hollywood Megamercial" 
• Chrysler: "Imported From Detroit" 
• T-Mobile: "Royal Wedding" 
• Volkswagen: "The Force" 

Watch these commercials at: Business Insider and find out which commercial drew 42.5 million viewers.

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Pope-Imam Kissing Ad: Vatican takes legal action

[Via BBC Europe] 17 Nov

The disgusting ad that appeared on media recently has raised many an eyebrow all over the world. Although the Italian cloth manufacturing company to which the ad is attributed has already called to pull out the ad, the strong world reaction has compelled Vatican to take legal action.

A statement said the Vatican had told its lawyers in Italy and around the world to "take the proper legal measures" to stop the use of the photo, even in the media.

The ad, with its doctored image, is part of a global advertising campaign. It consists of photo montages of political and religious leaders kissing each other on the mouth. The company said the ad aims to "battle the culture of hate."

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