Tuesday, October 4, 2011

Breast Cancer: Commercializing the cause

Full Story: EcosaloN

Breast cancer is a deadly and damaging disease, and we all need to join hands to create a worldwide awareness as how to harness the disease and how to support its victims. Having said, it is painful to see many companies commercializing the cause for their own monetary benefits. Instead of joining hands with numerous organizations and NGOs to help the victims and support the R&D on the subject monetarily, some of the leading companies are using the breast cancer awareness logo on their products. This many believe is against the spirit of awareness campaign and may hurt those suffering from this deadly disease. Read full story for details.

PS: The images of the products are not being displayed with a view to curtail commercialization campaigns launched by the companies.

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