Axe Targeting Women Who Want 'An Edge In The Mating Game'

[ via Business Insider ] 9 Jan

Axe rose to the top of the body spray game by selling itself to nerdy teenage guys.

But now, it's going after women too, reports Andrew Adam Newman at The New York Times.

Axe -YouTube screen shot

Axe's new Anarchy fragrance will be targeted to both men and women, with a similar promise that dousing yourself with the spray will instantly attract the opposite sex.

Read more: Business Insider

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Posted in: Axe, Business