9:47 AM
Jalal HB
Here is something which one can say real innovation:
....... Wimpy had its chefs painstakingly adorn 15 burger buns with sesame seeds spelling out various messages in Braille. (For example: "100% Pure Beef Burger Made For You.") Wimpy then brought burgers using those buns to three institutions for the seeing impaired around South Africa and gave the burgers to 15 blind people.
The company filmed these peoples' reactions and made a commercial out of it. The end of the commercial [SPOILER ALERT!] claims that social media spread the positive reactions of the 15 people to a total of 800,000 others.
Watch the video:
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