Footballer admits his children hate seeing his underwear adverts

David Beckham hopes to become as huge a force in underwear as Calvin Klein. Yet he confessed that his children are paying the price for his underpant empire-building - they're now sick of seeing embarrassing pictures of their dad wearing nothing his smalls and sneer.

Launching his new 'Bodywear' - aka underwear - range for H&M, Beckham said that his sons' reaction on glimpsing their dad in his latest unclad ad campaign was: "'Oh myGOD Daddy - not again . They were like: 'that's really good, but everyone's gonna see you in your pants."

Read details: Telegraph

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