Hobbit mania grips New Zealand

Hobbit mania erupted in New Zealand's capital for the world premiere of Peter Jackson's new trilogy.

The first of the three movies - prequels to the Lord of the Rings trilogy - was shown at Wellington's Embassy Theater on Wednesday evening.

Stars flew in for the event, which saw Wellington rebranded as "the Middle of Middle Earth". 

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Tens of thousands of fans - some in costume - gathered around the theatre for the screening. Some camped overnight to secure spots close to the 500m-long red carpet that led to the theatre, which was decorated to look like the entrance to a Hobbit house.

New Zealand expects a tourism boost from the trilogy.

Read more about it at: BBC Asia (Photo: Reuters)
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Posted in: Entertainment, Film, Hobbit, New Zealand