iPad Mini captures a small bite of market

Apple, which revolutionized the tablet PC space with iPad, has now added a shrunken version, the iPad Mini. With a 7.9-inch screen, iPad Mini is smaller and less expensive than the traditional 10-inch model, but will support similar functions and apps. With this, Apple is now poised to capitalize on the success of the iPad by targeting customers who may be turned off by the tablet’s size or its price tag.

Even though iPad Mini is said to compete with rivals like Amazon and Google, who have announced competitive 7-inch tablet PCs on the Android OS, Apple has maintained its premium brand tag and priced Mini starting at $329 against $159 for the cheapest Kindle Fire and $249 for the Nexus 7.

-->

Analysts note that the iPad mini does address a new segment of the tablet market, and boasts of a feature set that is richer than competition. Furthermore, the 275,000 existing iPad apps are fully compatible with the iPad Mini, allowing Apple to leverage its existing rich app ecosystem. 

Read more about it at Business Standard

Read more »

iPad Mini Prices Rumoured To Start At £200

Prices of the iPad mini will start at around £200 in Europe, according to a screenshot taken from a German electronics chain.

Media Markt has apparently put the prices and specifications of 16 configurations of iPad mini on its internal inventory system.

An unnamed source managed to take a screenshot of the details, which appeared on tech blogs Cashys Blog and Flo's Weblog.

The existence of the iPad mini has not even been officially announced. But the screenshot from the electronic retailer shows the cheapest version - a Wi-Fi 8GB tablet - alongside a price of 249 euros - £201.

The mini is said to be available in black or white for all configurations, with the cellular version of the 8GB device apparently going for 349 euros - £282.

Read more: Sky News

Read more »